Kaffee Erlebnis Schweiz

From New York City to Tokyo and from Berlin to Melbourne, “specialty coffee” is transforming the image of the black hot drink from a bitter-tasting, wakefulness-inducing necessity to a gourmet experience with latte art that can easily compete with wine in terms of its variety of flavors. Specialty coffee is a high-quality natural product that, like good wine, develops its character depending on the growing region, climate and skill of the farmers and differs from the others in terms of taste and variety of aromas.

But the best coffee beans are only as good as the roasters who refine them, the baristas who prepare them and the coffee machines that support them. The book follows the fresh traces of the still young phenomenon in Switzerland, portrays its most important protagonists and shows how they are setting out to turn the coffee value chain upside down in order to achieve fair participation by all those involved on the one hand and a new coffee quality on the other.

Joscha Gewinner (*1985) has been observing the development of specialty coffee in Switzerland since its beginnings. In his free time, the Digital Marketing Manager prefers to focus on haptic things such as enjoying a well-prepared flat white or producing his debut non-fiction book «Kaffee Erlebnis Schweiz».

Specifications:

Language: German
ISBN/GTIN: 978-3-03913-044-3
Publisher: AS Verlag
Binding: hard cover
First published: 2022
Pages: 220
Weight: 962g